Ruta — by Quelion
Ruta handles driver check-ins, shipment milestone updates, and client notifications automatically — so your coordinators stop chasing WhatsApp and start managing exceptions.
No credit card required · Setup in under a day
Dashboard preview
| Order | Client | Route | Progress | Last report | Status |
|---|---|---|---|---|---|
| RTA-089 | Transportes Regio | LRD → MTY | 18 min ago | On track | |
| RTA-047 | Fletes del Norte | ELP → VER | 2.4 h ago | Warning | |
| RTA-103 | MTY Express | SAN → GDL | 5 min ago | On track | |
| RTA-012 | Carga Manzanillo | LAR → MZL | 4.1 h ago | Critical |
The problem
Average daily time a freight coordinator spends manually chasing driver updates.
Of shipment delays are discovered by the customer before the carrier proactively communicates them.
Revenue generated per hour your team spends on manual follow-ups. It's pure overhead.
Freight coordinators are skilled operators. But most of their day disappears into WhatsApp: "¿ya saliste?", "how's the border crossing?", "the client is asking about their shipment". Ruta eliminates that loop entirely.
How it works
Your driver texts "Just left the plant, heading to Monterrey" on WhatsApp or Telegram. No form, no app, no protocol — just a normal message. Ruta reads it, extracts the shipment update, and logs the milestone automatically.
Your coordinator sees the milestone update instantly — no data entry required. The ops dashboard shows every active shipment, its current stage, and flags any shipment that hasn't reported in over 2 hours.
When a shipment is delivered, the client receives a notification immediately — without the coordinator having to remember to send it. Each client has a configurable notification level: from silent (ops-only) to VIP (full updates at every milestone).
Features
Understands natural-language messages in Spanish and English. Extracts milestones from text, voice notes, and audio. No scripts, no keywords — drivers communicate naturally.
Every active shipment in one view. Filter by status, milestone, or alert level. See which drivers haven't reported, which shipments are at risk, and which are on track — at a glance.
If a driver hasn't reported in 2 hours, Ruta sends a follow-up automatically. If there's still no response, it escalates to the coordinator. Your team handles exceptions — Ruta handles the routine.
Clients receive automatic updates at key milestones. Configurable notification level per client. Share a live tracking link via WhatsApp — no app download required on their end.
Invite coordinators, operators, and managers with role-based access. Each team member sees only what they need. Audit log of every action for full accountability.
Import active shipments from any spreadsheet in seconds. Analytics on operations, AI costs, driver response rates, and weekly AI-generated insights on your freight patterns.
Pricing
14-day free trial. No credit card required. Cancel anytime.
Starter
Up to 50 active shipments
Pro
Up to 200 active shipments
Need more than 200 active shipments? Contact us for custom pricing.
FAQ
No. Drivers keep using WhatsApp or Telegram exactly as they do today. Ruta understands their messages automatically — no training, no new app, no behavior change required.
No. Ruta adds the communication layer that most TMS systems lack. Import orders via CSV and Ruta handles driver communication and client notifications on top of your existing workflow.
Every action Ruta takes is visible in the operations dashboard. Your coordinators can review, override, or correct any milestone update in real time. The AI assists — your team stays in control.
Most teams are operational within one business day. Connect your WhatsApp or Telegram number, import your active shipments via CSV, and Ruta starts handling communication immediately.
Yes. Ruta is designed specifically for US-MX cross-border freight. It understands customs context, pedimentos, and typical border crossings (Laredo, El Paso, Nogales). The agent responds in Spanish or English based on the driver's message language.
Get started today
Set up in under a day. Cancel anytime. Your coordinators will notice the difference on day one.
Start your free trial